MomentFeed’s Approach to Local Marketing
Focused primarily on domestic U.S. and Canadian markets, MomentFeed offers centralized management for business location listings across many sites and directories.
The platform centers on four areas of strength:
Local Search Optimization: Momentfeed grades a businesses’ performance against the five key factors that drive local search rank: listings completeness, listings accuracy, ratings and reviews, local social publishing, and on-page signals. The platform's dashboard offers actionable insights and allows location marketers to drill into areas to improve their local search ranking and visibility.
Breakthrough Sentiment Analysis engine: MomentFeed’s Sentiment Analysis engine is powered by Google’s AI model, which is able to analyze and classify everything being said about a brand on the most popular review platforms including Google, Facebook, and Yelp. The algorithm transforms unstructured, hard-to-analyze information into industry-specific and actionable data.
Approved Google My Business API partner: As a Google My Business Trusted Tester, MomentFeed is granted early access to Google's API. This allows MomentFeed to develop alongside Google faster, giving its customers a competitive edge.
Overall, MomentFeed offers valuable data insights for those who are looking to maximize their visibility on Google, and have an authentic local social presence. MomentFeed’s data and data management are largely powered by their current partnership with Uberall, which provides directory and listings capabilities and data.
MomentFeed Listings Management
MomentFeed offers a single source of truth and control over all listings. Status transparency and hyperlinks verify publication across search engines, social networks, mobile apps, GPS navigation systems, and more.
MomentFeed focuses its energy on the 10+ authoritative sites that it says matter most, making them available as a Core Network to all clients. The platform then curates another 30+ second-tier sites for an additional cost. This gives customers access to Uberall’s 5-step location data cleansing and verification, bulk uploading, duplicate suppression, and the ability to view master location data — letting them make updates and edits directly, publish changes, and schedule publishing.
MomentFeed Store Locator/Hosted Local Pages
Locally relevant content that is architected for SEO is another focus for MomentFeed, which includes templates for its Hosted Local Pages to deliver local content, auto-populate 5-star reviews, add location photos/videos, and boost specific promos. MomentFeed’s turn-key templates are mobile-first, conversion-optimized, and SEO-oriented (metatags, schema markup, linking schemes). For clients who want to build and maintain their own corporate website and location pages, MomentFeed also offers SEO-ready APIs.
MomentFeed Reputation Management
MomentFeed lets users monitor and respond to reviews on Google, Facebook, and other social sites from a central location. MomentFeed's Automated Review Response solution helps businesses automate responses to no-comment reviews. Automated Review Response is included with MomentFeed’s Optimize package. It comes with 20+ templates to leverage for each no-comment, one-to-five star review, as well as dynamic fields to personalize the response with the user's name, the store location they visited, and how many stars they left.
MomentFeed Social Media Management
MomentFeed allows localized content targeting plus centralized brand control on social media channels, including local social pages, posts, and Q&As. MomentFeed has direct partnerships and integrations with Google, Instagram, Facebook, Yelp, and Twitter. It also supports location-specific, geo-targeted paid advertisements for Facebook and Instagram ads at scale. Dashboards, role-based user views, content library, and scheduler include tiered management and approval tools, and businesses can set up unique alerts based on keyword mentions or local ratings. Mobile app-enabled.
MomentFeed’s Proximity Search Optimization Dashboard offers quick access to visibility reports, actions, history and drill-downs, tracking five factors:
Local listings accuracy
Local profile completeness
Ratings and reviews
Local Facebook publishing activity
MomentFeed’s Visibility Reports track insights across social channels, branded and unbranded search engine rankings, page and listing health, network errors and listing discrepancies. It also tracks visitor actions like clicks to call, clicks for directions, clicks to visit websites, and online orders for any location or group of locations.
MomentFeed Keyword Suggestion Tool
MomentFeed’s keyword suggestion tool automatically surfaces keyword recommendations for review responses, posts, or business listings. MomentFeed's keyword suggestion tool helps keep primary keywords top of mind when writing content to maximize your visibility for the keywords that matter most for local search ranking and visibility.
MomentFeed Sentiment Analysis
MomentFeed offers a Sentiment Analysis engine, co-developed by Google and MomentFeed, to understand the nuances of customers' reviews. Using machine learning algorithms, it adds industry-specific insights and contextual accuracy to unstructured, hard-to-analyze information.