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By 2020, 70% of B2B search queries are expected to be made on smartphones. While service and B2B companies may not generate the volume of “near me now” searches and foot traffic that brands with storefronts do, reaching quality leads through a positive online brand image is crucial to help your clients stand out online and in a searcher’s memory.
Our Location Marketing Cloud helps you control, manage and analyze your clients’ location data, local marketing campaigns and online reviews from one centralized platform to improve their entire online presence.
Users searching for products and services in the B2B space tend to visit online platforms multiple times over weeks and months. They do this to gather information and gain confidence in a brand before making a purchase or deciding they want to partner or work with.
B2B location marketing is equal parts showing up where your customers, drivers, employees and job applicants are searching and creating a positive brand experience that is memorable when people search for your clients’ product or service.
Service-focused industries such as real estate, staffing agencies, mail and delivery companies and legal services need to make sure their prospective customers feel confident in their brand before they’ll contact one of your B2B clients.
Keeping all their listings up-to-date and managing their reviews from a centralised platform is an easy and effective way for prospective customers to instantly see that your client has a trustworthy brand.
In our 2019 Voice Search Readiness Report, we analysed 73,000 business locations to assess whether they are voice search ready. Service providers and B2B brands that want to boost their visibility online when consumers are conducting 'near me' search queries must get voice ready or they will lose potential customers to their competitors.
Make sure your clients’ customers can access directions to a shipping warehouse, a phone number to a local sales reps or recent reviews from one single source of truth. Ensuring all your clients’ location-related information is consistent and up-to-date is crucial so that delivery drivers and your customers can always find your clients.
We have one of the industry’s most comprehensive global networks, ensuring full visibility on the sengines, apps, platforms, maps and directories your clients’ customers are searching on. Our network includes Google, Bing, Google Maps, Facebook and Instagram and 125+ others.
"As a global logistics service provider, accurate location information across our network is a crucial criterion of our online strategy, especially since we have to take into account frequent changes to location data due to office relocations. We’ve increased the awareness of our brand through the stringent branding of individual entries, one of the main reasons we are so satisfied with Uberall."