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Local search engine optimization (SEO) is one of the most powerful methods you can use to reach consumers at key micro-moments. That is, ensuring you’re showing up exactly when they turn to their device seeking your clients’ nearest location or when they are ready to buy their products or services.
National and global brands have hundreds (often thousands and tens of thousands) of locations to manage across dozens of platforms. To stand out in a crowded marketplace, a strong local online presence is crucial to compete and be found by customers on mobile.
With so many locations to manage, SEO strategies tend to focus more on the national and global level, neglecting local seo management, which leaves prospective customers in the dark about the locations nearest to them.
When your clients’ prospective customers want to go to one of their locations, buy their products or make an appointment for one of their services, they want it then and now. And they will be drawn to those brands that deliver the information they are seeking as seamlessly as possible on the device they are searching on.
If your clients are looking to reach more users on more devices, local search optimization services can help drive online and offline traffic to all their locations. Local SEO is key to capturing the attention of customers in your clients’ area. More and more, local search platforms such as Google are integrating location-based data into their search results.
This means that when someone searches for services or products and is within a reasonable distance of your clients’ brands, they should be able to find their business with ease.
Manually updating business listings quickly becomes an impossible task when brands try to do it themselves. With so many locations to manage across platforms, directories and reviews sites, global branding tends to shine online, but doesn’t meet customers at crucial micro-moments at the local level.
Our Location Marketing Cloud offers one of the easiest local search optimization solutions to help you build up local online visibility through listings and search engine optimized citations on the platforms, apps and directories where customers are searching. From one easy-to-use, centralized platform you can easily connect with current and prospective customers with the answers they are looking for.